Last year 2023, over a trillion photos were taken worldwide. Each image tells a story — a birthday celebration, a sunset on vacation, or a simple moment of joy. Yet, how often do we revisit these memories? Most remain hidden, lost in a sea of digital clutter. In our fast-paced, image-saturated lives, users face overwhelming challenges:
Overwhelming digital clutter that leads to frustration.
Rising storage costs from unused photos.
Difficulty finding cherished memories amidst chaos.
Enhance Photo Sorting User Experience
Leverage AI Technology
Reduce Digital Clutter
Methodology
To uncover user pain points, I conducted through:
Desk Research: Analyzing existing solutions and market trends.
User Interviews: Engaging with 6 passionate photographers and photo enthusiasts to gain insights into their challenges and needs.
As I sifted through the feedback, several key pain points emerged:
Complexity
Current solutions often overwhelm users rather than simplify their lives.Storage Limitations
Many users hit storage caps, leading to financial strain.Cross-Platform Struggles
Users desired a seamless experience that spanned their devices.
User Journey Mapping
Based on research insights, users who love taking photos expressed frustration with digital photo clutter, with digital clutter, leading me to develop an intuitive AI-powered sorting feature. The user journey map illustrates how a user interacts with Sortafy to effortlessly organize their photos, showcasing moments of joy as they reclaim their cherished memories.
Turning Insights to Mid-Fidelity Prototype
Based on my low-fidelity wireframe, I realized that users aim to simplify their photo organization process, enjoy swiping to organize photos, and are eager for more AI features. Scroll down to explore two distinct features - swiping feature & AI photo sorting.
Key Takeaways from Usability Testing
After sketching initial ideas, I tested in two rounds with the same group of 6 participants. Gathering 3 crucial user feedbacks to refine the design goals further:
Desire for Larger Displays - Users wanted their photos to shine, preferring larger viewing areas for better visibility.
Simplified Choices - The decision-making process should be as simple as “keep” or “delete,” with an option to mark favorites later.
Clarity in AI Decisions - Users appreciated AI assistance but craved transparency —clear explanations of why certain photos were recommended for keeping or deleting.
Sortafy empowers passionate photographers to reclaim their memories through effortless photo organization. Our brand embodies the journey of transforming a vast collection of images into a manageable, organized experience. The circular symbol represents this process—like the moon, which grows fuller as it sifts through the clutter, illuminating the beauty of each captured moment.
At the heart of Sortafy are our core values: Snap, Sort, Satisfy. We celebrate the joy of capturing moments, provide an intuitive and efficient photo organization experience, and ensure user satisfaction by enhancing connections to memories, allowing users to effortlessly rediscover and cherish their favorite moments. Welcome to Sortafy, where memories meet innovation.
This intelligent tool leverages AI to analyze photos, suggesting which ones to keep or delete by grouping similar images. It helps users navigate their collections with ease.
Key Highlights
Blurry and Similar Photo Filters
Timeline Sorting
AI Suggestions
Sorting Progress Indicator
Preview Before Deletion
A fun, interactive swiping feature that allows users to effortlessly sort their photos into albums. It fosters collaboration, enabling friends to join in the organization process.
Key Highlights
Dynamic Album Creation
Enhanced Tagging
AI Album Review
